New Line Roofing
Objectives Of The Project:
Increase CTR - Optimize UI - Modernize UX - Mobile Responsiveness
About the Business.
New Line Roofing is a Colorado-based roofing company founded in 2013. While they focus on commercial and residential reroof projects, they help both homeowners and business owners with a variety of roofing and improvement needs in the Denver area.
Objectives Of The Project:
Increase CTR (Click-Through Rate): Our goal was to strategically design the website to encourage visitors to take action, such as requesting quotes or exploring services.
Optimize UI (User Interface): We aimed to improve the visual elements of the website, enhancing factors like color schemes, typography, and layout for a more aesthetically pleasing and user-friendly experience.
Modernize UX (User Experience): We wanted to revamp the overall user experience by making site navigation more intuitive and efficient, ensuring visitors could easily find information about New Line Roofing's services and projects.
Mobile Responsiveness: Recognizing the prevalence of mobile users, we ensured the website was fully responsive, guaranteeing an optimal experience on smartphones and tablets.
What We Did:
Nolat Studios embarked on a comprehensive redesign project for New Line Roofing, addressing each of the objectives with precision:
Increase CTR (Click-Through Rate): We strategically placed calls-to-action (CTAs) throughout the website, optimizing their visibility and making it effortless for visitors to take action. This included clear and enticing prompts for quotes and service inquiries.
Optimize UI (User Interface): Our design team conducted a thorough UI overhaul, refining color schemes, typography, and layouts to create an appealing and user-friendly visual experience. This transformation not only enhanced aesthetics but also improved usability.
Modernize UX (User Experience): The UX redesign focused on revamping site navigation, streamlining the user journey, and providing a more intuitive experience. We reorganized content and menus to ensure visitors could easily access information about New Line Roofing's services and projects.
Mobile Responsiveness: Our development team ensured full mobile responsiveness, rigorously testing the website's performance on various devices. This ensured a seamless experience for visitors, regardless of whether they accessed the site on a desktop, smartphone, or tablet.
Results:
Our collaboration with New Line Roofing yielded impressive outcomes:
Increased CTR: Strategic placement of CTAs led to a significant rise in Click-Through Rates, resulting in higher quote requests and inquiries.
Optimized UI: The refined UI improved user engagement, making the website more visually appealing and user-friendly.
Modernized UX: Revamped navigation enhanced the user experience, leading to longer visit durations and increased exploration of services.
Mobile Responsiveness: Full mobile responsiveness expanded the website's reach, resulting in increased traffic and extended user engagement across all devices.
Overall, our redesign efforts met and exceeded objectives, enhancing New Line Roofing's online presence and user engagement while ensuring a seamless experience for all visitors.
